Have no fear: how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages Ghent University University of AntwerpSarah De Meulenaer, Patrick De Pelsmacker, Nathalie Dens
Advertising adaptation versus standardization effectiveness in open and closed markets Ghent University University of AntwerpMahdi Rajabi, Nathalie Dens, Patrick De Pelsmacker
Electric car extensions of car brands : impact on brand personality, extension evaluation and parent brand feedback Ghent University University of AntwerpIngrid Moons, Patrick De Pelsmacker
The impact of managerial responses to online reviews on consumers' perceived trust and attitude Ghent University University of AntwerpNathalia Purnawirawan, Patrick De Pelsmacker, Nathalie Dens
A meta-analytic investigation of the role of valence in online reviews Ghent University University of AntwerpNathalia Pumawirawan, Martin Eisend, Patrick De Pelsmacker, Nathalie Dens
'We(b) care' How review set balance moderates the appropriate response strategy to negative online reviews Ghent University University of AntwerpNathalie Dens, Patrick De Pelsmacker, Nathalia Purnawirawan
Context matters : modeling the impact of context perceptions on the effectiveness of brand placement Ghent University University of AntwerpNathalie Dens, Patrick De Pelsmacker
Regulatory congruence effects in two-sided advertising: the mediating role of processing fluency and processing depth Ghent University University of AntwerpErlinde Cornelis, Veroline Cauberghe, Patrick De Pelsmacker
Promoting dental hygiene to children: comparing traditional and interactive media following threat appeals Ghent University University of AntwerpKatarina Panic, Veroline Cauberghe, Patrick De Pelsmacker
Players' expertise and competition with others shape the satisfaction of competence needs, gaming gratifications, and contingent self-esteem in a gaming context Ghent University University of AntwerpSnezhanka Kazakova, Veroline Cauberghe, Patrick De Pelsmacker