How attitude toward the extension mediates parent brand feedback effects for line and brand extensions in response to extension advertising Ghent UniversityNathalie Dens, Patrick De Pelsmacker
Exploring consumer reactions to incongruent mild disgust appeals Ghent University University of AntwerpNathalie Dens, Patrick De Pelsmacker, Wim Janssens
Effects of nudity in advertising on consumers' body esteem Ghent UniversityNathalie Dens, Patrick De Pelsmacker, Wim Janssens
Ad and brand responses to incongruent mild disgust appeals Ghent UniversityNathalie Dens, Patrick De Pelsmacker, Wim Janssens
Attitudes and self-reported behavior of patients, doctors, and pharmacists in New Zealand and Belgium toward direct-to-consumer advertising of medication. Ghent University University of AntwerpN DENS, LC EAGLE, Patrick De Pelsmacker
Competitive intelligence: construct exploration, validation and equivalence Ghent University University of AntwerpA SAAYMAN, J PIENAAR, Patrick De Pelsmacker, W VIVIERS, L CUYVERS, ML MULLER, M JEGERS
I like the ad, but what brand was it for? The moderating influence of advertising strategy, branding strategy, and product involvement on brand and USP recall Ghent UniversityNathalie Dens, Patrick De Pelsmacker
Export intensity and the competitive intelligence of exporting companies: Evidence from South Africa Ghent University University of AntwerpL CUYVERS, M DUMONT, W VIVIERS, Patrick De Pelsmacker, ML MULLER, M JEGERS, A SAAYMAN