AdvertisersU+2019 perceptions regarding the ethical appropriateness of new advertising formats aimed at minors Ghent UniversityKristien Daems, Patrick De Pelsmacker, Ingrid Moons
WomenU+2019s information preferences, information needs and online interactive information portal engagement in a breast cancer early diagnosis context Ghent University University of AntwerpMartine Lewi, Patrick De Pelsmacker, Veroline Cauberghe
Motivations to use different social media types and their impact on consumer-brand engagement Ghent UniversityCristian Buzeta, Patrick De Pelsmacker, Nathalie Dens
The determinants of the adoption intention of eco-friendly functional food in different market segments Ghent University University of AntwerpIngrid Moons, Patrick De Pelsmacker, Camilla Barbarossa
Brand placement in fiction : the role of stylistic devices in placement effects on attitude towards familiar and unfamiliar brands Ghent UniversityYana Avramova, Nathalie Dens, Patrick De Pelsmacker
Digital marketing strategies, online reviews and hotel performance Ghent University University of AntwerpPatrick De Pelsmacker, Sofie Van Tilburg, Christian Holthof
Effects of country-of-origin stereotypes on consumer responses to product-harm crises Ghent University University of AntwerpCamilla Barbarossa, Patrick De Pelsmacker, Ingrid Moons
The effect of brand integration and brand interactivity on young teenagersU+2019 brand memory, brand attitude and willingness to share personal data Ghent UniversityKristien Daems, Patrick De Pelsmacker, Ingrid Moons
Better together? Harnessing the power of brand placement through program sponsorship messages Ghent University University of AntwerpNathalie Dens, Patrick De Pelsmacker, Yann Verhellen
Personalized advertising on Facebook : the role of perceived relevance, intrusiveness, information control and privacy protection Ghent UniversityFreya De Keyzer, Nathalie Dens, Patrick De Pelsmacker