A multimodal framework for analyzing websites as cultural expressions University of Antwerp
Departing from a broad conceptualization of culture and the need for a more adapted and sophisticated tool to disclose the internet as a rich cultural data source, this article provides the foundations of a multimodal framework for analyzing websites from both a medium specific and socio-cultural perspective. The 6-phased framework of website signifiers contains both a structured repository of potential cultural signifiers and a methodology for ...