From cart to door: Unravelling consumer behaviour through attitudinal sustainability profiles Vrije Universiteit Brussel
In the evolving landscape of the retail industry, e-commerce has reshaped consumer behaviour, including the last mile delivery. Despite consumers typically having the final say when it comes to delivery requirements, research on last mile deliveries frequently overlooks consumer behaviour. Addressing this gap, this study explores consumer attitudes towards sustainability in last mile deliveries and assesses their impact on behavior and travel ...