Empirical and methodological challenges in choice experiments Hasselt University
Choice experiments (CEs) are a powerful - and relatively inexpensive - tool to create demand forecasts for new markets and to assess the impact of public and private projects that aim at steering choice behavior. However, CEs are confronted with major challenges such as the presence of hypothetical bias, the use of decision-making heuristics, and the need to improve the experimental design and layout of questionnaires. Consequently, there is ...