The role of crossmodal correspondences in a multisensory setting on the evaluation of products and Retail environments.
Olfactory marketing: The role of fragrance and its interaction with other atmospheric and non-atmospheric cues in a shopping experience
The Effect of High, Partial, and Low Multisensory Congruity between Light and Scent on Consumer Evaluations and Approach Behavior
Editorial: Online sensory experiences: Consumer reactions to triggering multiple senses by using psychological techniques and sensory-enabling technologies
Crossmodal Congruency Between Background Music and the Online Store Environment: The Moderating Role of Shopping Goals