The role of crossmodal correspondences in a multisensory setting on the evaluation of products and Retail environments. Hasselt University
My project is concerned with studying the effects of crossmodal correspondences on product level and on retail environment level. A crossmodal correspondence refers to the tendency of a sensory perception to be matched with an expectation for another sense. For example, crossmodal correspondence research shows that when you smell a vanilla scent, there is an automatic activation of another sense. In particular, the concept of yellow for the ...