Publications
Chosen filters:
Chosen filters:
The added value of social media data in B2B customer acquisition systems : a real-life experiment Ghent University
Identifying soccer players on Facebook through predictive analytics Ghent University
Equity price direction prediction for day trading ensemble classification using technical analysis indicators with interaction effects Ghent University
Evaluating multiple classifiers for stock price direction prediction Ghent University
Advances and applications in Ensemble Learning Ghent University
Kernel factory: an ensemble of kernel machines Ghent University
The dangers of using intention as a surrogate for Retention in brand positioning decision support systems Ghent University
The purpose of this paper is to explore the dangers of using intention as a surrogate for retention in a decision support system (DSS) for brand positioning. An empirical study is conducted, using structural equations modeling and both data from the internal transactional database and a survey. The study is aimed at evaluating whether the DSS recommends different product benefits for brand positioning when intention is used as opposed to ...