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Experimental research on non-idealized models: A systematic literature review KU Leuven
Current literature on non-idealized models seems to offer mixed evidence on whether such models generate a positive body image and increase advertising effectiveness. To closely investigate this claim, we conducted a systematic review to summarize the empirical findings on the effects of non-idealized models on body image, well-being, and advertising outcomes among men and women. To contextualize these results, we also synthesized (1) the ...
Intercultural insights on the impact of different non-idealized models on men's body image and advertising perceptions KU Leuven
This experiment with 363 Irish and Flemish men aged 19 to 30 years (M = 23.56, SD = 2.36) investigated exposure to different male model ads (i.e. muscular, slim, plus-size, overall diversity, and no models) on well-being (i.e. body image, low body fat and muscularity attitudes, self-objectification, and self-esteem) and advertising outcomes (i.e. ad attitudes, brand attitudes, and purchase intent). Moderation effects of country and masculinity ...
Persuasive packaging? The impact of packaging color and claims on young consumers' perceptions of product healthiness, sustainability and tastiness KU Leuven
Following the increasing importance of healthiness and sustainability for many consumers, manufacturers increasingly try to give products a healthier or eco-friendlier image, for instance through packaging design. We conducted two experiments to investigate how visual (i.e., colors) and textual (i.e., claims) packaging elements shape perceptions of product healthiness, sustainability and tastiness. Additionally, the studies investigated whether ...
Nothing but ‘peaches and cream’? The impact of fruit images and a sugar claim on young consumers’ perceptions and expectations of dairy products KU Leuven
People evaluate products based on cues that are easily available to them (e.g., product packaging). Textual elements, such as nutrition claims, and visual elements, such as imagery, are often used to give products a favorable image. It is important to find out how these elements shape consumers’ ideas about the product, for instance in terms of healthiness, naturalness and taste. This is especially important for young consumers who may depend ...
Strong-Form Frequentist Testing In Communication Science: Principles, Opportunities, And Challenges KU Leuven
“Everywhere You Look, You’ll Find Food”: Emerging Adult Perspectives Toward the Food Media Landscape KU Leuven University of Antwerp
This study explores what emerging adults value in food media, i.e. food-focused content and personae in media. Emerging adults (18–25) are an important target group for food media as they transition toward nutritional independence and consume media substantially. Seven semi-structured focus groups were conducted with thirty-seven Belgian participants. Thematic analysis revealed three themes (hedonism, ability, information) grouping nine ...