Food justice and citizen-driven governance of urban agriculture. Assessing the co-creative design of multi-stakeholder governance of urban agriculture initiatives. University of Antwerp
Health care through a service marketing lens: From disease centricity to patient centricity Hasselt University
Market research into the non-profit organization - The Low Countries, Ons Erfdeel and Septentrion - in preparation for the launch of the digital, multilingual online platform. University of Antwerp
Quantitative and qualitative market research for the magazine Danspunt. University of Antwerp
POP-MACHINA KU Leuven
GLITCH University of Antwerp
Marketing and economies depend mainly on persuasive success. In many commercial and daily interactions, the persuader (e.g., advertisers) tries to communicate with the persuadee (e.g., consumers), hoping that the persuadee can change his or her mind (e.g., want to buy a product). With the prevalence of online text-based communication, both persuaders and persuadees can only use the language to play the persuasion game. Our project examines ...
The backfire effect of product assortment structure and size on consumersU+2019 healthy grocery choices Ghent University
Public policy makers and marketers put a lot of effort into stimulating healthy food choices. At the
same time stores are continuously changing by adapting the sequence of products and by offering
bigger assortment sizes. This project looks at whether these in-store interventions might affect
consumers' healthy and unhealthy food choices. We investigate whether the retail trend to position
more healthy food assortments ...