Is fluency the message? Exploring the causal role of cognitive ease in the more-less asymmetry in comparative communication KU Leuven
People prefer more-than to less-than expressions to describe differences: they evaluate claims with more-than-expressions more positively, more often consider them true, and agree with them more (Hoorens & Bruckmüller, 2015). Research from various fields attests to the robustness of this more-less asymmetry (e.g., in claims about social groups or climate change), but the mechanism causing it remains largely unknown. A fluency mechanism seems ...