Researcher
Wim JANSSENS
- Keywords:Economics and applied economics
- Disciplines:Economics and business
Affiliations
- Marketing & Strategy (Department)
Member
From1 Oct 2009 → 31 Jan 2016 - Marketing (Research group)
Member
From1 Jan 2009 → 31 Jan 2016 - Faculty of Business Economics (Faculty)
Member
From1 Oct 2006 → 31 Jan 2016 - Management (Division)
Member
From1 Oct 2006 → 30 Sep 2009
Projects
1 - 7 of 7
- The role of crossmodal correspondences in a multisensory setting on the evaluation of products and Retail environments.From1 Oct 2014 → 27 Nov 2016Funding: FWO fellowships
- Olfactory marketing: The role of fragrance and its interaction with other atmospheric and non-atmospheric cues in a shopping experience.From1 Oct 2013 → 30 Sep 2016Funding: FWO fellowships
- New marketing strategies for behavioral change in obesityFrom1 Nov 2011 → 31 Mar 2012Funding: Department of Welfare, Public Health and Family
- Olfactory marketing: The role of fragrance and its interaction with other atmospheric and non-atmospheric cues in a shopping experienceFrom1 Oct 2011 → 30 Sep 2013Funding: FWO fellowships
- Understanding and shaping customer co-creation perceptionsFrom1 Oct 2011 → 30 Sep 2015Funding: BOF - Doctoral projects
- Grant from the National Bank of Belgium for the BOF-project: "Olfactory marketing: the role of fragrance and its interaction with other atmospheric cues in a shopping experience"From1 Jan 2009 → 31 Dec 2012Funding: National Bank of Belgium
- Olfactory marketing: the role of fragrance and its interaction with other atmospheric cues in a shopping experienceFrom1 Jan 2009 → 30 Jun 2019Funding: BOF - Doctoral projects
Publications
1 - 10 of 34
- The Belgian trial with azithromycin for acute COPD exacerbations requiring hospitalization: an investigator-initiated study protocol for a multicenter, randomized, double-blind, placebo-controlled trial(2016)
Authors: Kristina Vermeersch, Maria Gabrovska, Griet Deslypere, Ingel K. Demedts, Hans Slabbynck, Joseph AUMANN, Vincent Ninane, Geert M. Verleden, Thierry Troosters, Kris BOGAERTS, et al.
Pages: 687 - 696 - What to Diffuse in a Gender-Specific Store? The Effect of Male and Female Scents on Customer Value and Behavior(2016)
Authors: Lieve DOUCE, Wim JANSSENS, Sara LEROI-WERELDS, Sandra STREUKENS
Pages: 271 - 280 - Olfactory marketing: The role of ambient scents in a shopping experience(2015)
Authors: Lieve DOUCE, Wim JANSSENS
Number of pages: 332 - Physiological responses during downhill walking: A new exercise modality for subjects with chronic obstructive pulmonary disease?(2015)
Authors: Carlos Augusto Camillo, Chris BURTIN, Miek Hornikx, Heleen Demeyer, Kristien De Bent, Hans van Remoortel, Christian R. Osadnik, Wim JANSSENS, Thierry Troosters
Pages: 155 - 164 - Bargain effectiveness in differentiated store environments: When a good deal goes bad(2014)
Authors: Lieve DOUCE, Kim WILLEMS, Wim JANSSENS
Pages: 34 - 35 - Bargain effectiveness in differentiated store environments: When a good deal goes bad(2014)
Authors: Lieve DOUCE, Kim WILLEMS, Wim JANSSENS
Pages: 200 - 200 - Influencing consumer reactions towards a tidy versus a messy store using pleasant ambient scents(2014)
Authors: Lieve DOUCE, Wim JANSSENS, Gilbert SWINNEN, Koenraad VAN CLEEMPOEL
Pages: 351 - 358 - Tasting the smell: Effects of ambient scent on scent experts' evaluations of (in)congruent food products(2014)
Authors: Carmen ADAMS, Lieve DOUCE, Wim JANSSENS, Jan VANRIE, Ann PETERMANS
Pages: 92 - 97 - Communicating value from a service dominant logic perspective: the explicitness of the customer's resource integrating role in advertising(2013)
Authors: Sara LEROI-WERELDS, Sandra STREUKENS, Anne MERKEN, Wim JANSSENS
Pages: 395 - 395 - Smelling the books: The effect of chocolate scent on purchase-related behavior in a bookstore(2013)
Authors: Lieve DOUCE, Karolien Poels, Wim JANSSENS, Charlotte De Backer
Pages: 65 - 69