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Researcher

Steve Muylle

  • Research Expertise  (Vlerick Business School):Digital transformation, Digital strategy and innovation, E-commerce, electronic intermediaries and digital platforms, B2B Marketing, B2B customer experience, brand and marcomms.
  • Keywords  (Ghent University):Digitalization, Digital Strategy, e-commerce, Digital Innovation
  • Disciplines  (Ghent University):Marketing, Other economics and business not elsewhere classified, Business-to-business marketing
  • Disciplines  (Vlerick Business School):Marketing, Other economics and business not elsewhere classified, Business-to-business marketing, Innovation and technology management