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Researcher

Rudy Martens

  • Research interest:Strategic planning tools, competitive strategy analysis and audit for strategic management processes.
  • Keywords:COMPETITIVE STRATEGY, STRATEGIC MANAGEMENT, STRATEGIC ALLIANCES, INNOVATION MANAGEMENT, ORGANISATION CULTURE, STRATEGIC PLANNING, Economics and applied economics
  • Disciplines:Business administration and accounting, Management
  • Research techniques:Conceptual analysis.
  • Users of research expertise:- Managers from companies - Managers from public / non-profit organizations