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Researcher
Philippe Baecke
- Disciplines:Marketing
Affiliations
- Department of Marketing, Innovation and Organisation (Department)
Member
From1 Oct 2018 → 3 Nov 2022 - Department of Marketing (Department)
Member
From1 Sep 2007 → 30 Sep 2018
Projects
1 - 2 of 2
- Leveraging the power of social influence for customer relationship management: growing the value of a customer base using referral network analysis.From1 Oct 2015 → 30 Sep 2018Funding: FWO fellowships, BOF - Other initiatives
- Leveraging the power of social influence for customer relationship management: identifying and developing influential customers using social network analysisFrom1 Sep 2015 → 31 Aug 2022Funding: BOF - Doctoral projects
Publications
1 - 9 of 9
- Judgmental forecast adjustments over different time horizons(2019)
Authors: Maud Van den Broeke, Shari De Baets, Ann Vereecke, Philippe Baecke, Karlien Vanderheyden
Pages: 34 - 45 - Bluetooth tracking of humans in an indoor environment : an application to shopping mall visits(2017)
Authors: Dieter Oosterlinck, Dries Benoit, Philippe Baecke, Nico Van de Weghe
Pages: 55 - 65 - Incorporating neighborhood effects in customer relationship management models(2011)Volume: 6804
Authors: Philippe Baecke, Dirk Van den Poel, Marzena Kryszkiewicz, Henryk Rybinski, Andrzej Skowron, Zbigniew W Ras
Pages: 90 - 95 - Mind the gap : assessing maturity of demand planning, a cornerstone of S&OP
Authors: Karlien Vanderheyden, Philippe Baecke, Tom Van Steendam
Pages: 1618 - 1639 - Improving purchasing behavior predictions by data augmenting with situational variables
Authors: Philippe Baecke, Dirk Van den Poel
Pages: 853 - 872 - Improving customer acquisition models by incorporating spatial autocorrelation at different levels of granularity
Authors: Philippe Baecke, Dirk Van den Poel
Pages: 73 - 90 - From one-class to two-class classification by incorporating expert knowledge : novelty detection in human behaviour
Authors: Dieter Oosterlinck, Dries Benoit, Philippe Baecke
Pages: 1011 - 1024 - Data augmentation by predicting spending pleasure using commercially available external data
Authors: Philippe Baecke, Dirk Van den Poel
Pages: 367 - 383 - Including spatial interdependence in customer acquisition models: a cross-category comparison
Authors: Philippe Baecke, Dirk Van den Poel
Pages: 12105 - 12113