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Researcher
Patrick De Pelsmacker
- Disciplines:Marketing
Affiliations
- Department of Marketing, Innovation and Organisation (Department)
Member
From1 Oct 2018 → 30 Sep 2022 - Department of Marketing (Department)
Member
From1 Oct 1995 → 30 Sep 2018
Projects
1 - 2 of 2
- Impact of flow in media and persuasive messages.From1 May 2010 → 28 Feb 2015Funding: BOF - Doctoral projects
- The effectiveness of different messagge strategies in health risk campaigns: the impact of the moderating onfluence of type of health issues and personality traits on the importance of cognitieve versus affective components in one- versus two-sided messagFrom1 Oct 2009 → 30 Sep 2013Funding: BOF - Doctoral projects
Publications
41 - 50 of 153
- The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor(2016)
Authors: Yann Verhellen, Jiska Eelen, Nathalie Dens, Patrick De Pelsmacker
Pages: 932 - 948 - In-game advertising in multi-player online role playing games : the effects of customization(2015)
Authors: Shana Verberckmoes, Karolien Poels, Patrick De Pelsmacker, Nathalie Dens, Laura Herrewijn
Number of pages: 1 - Electric car extensions of car brands : impact on brand personality, extension evaluation and parent brand feedback(2015)
Authors: Ingrid Moons, Patrick De Pelsmacker
Pages: 267 - 280 - Advertising adaptation versus standardization effectiveness in open and closed markets(2015)
Authors: Mahdi Rajabi, Nathalie Dens, Patrick De Pelsmacker
Pages: 177 - 190 - The impact of managerial responses to online reviews on consumers' perceived trust and attitude(2015)
Authors: Nathalia Purnawirawan, Patrick De Pelsmacker, Nathalie Dens
Pages: 63 - 74 - Mixed-media modeling may help optimize campaign recognition and brand interest: how to apply the 'Mixture-amount modeling' method to cross-platform effectiveness measurement(2015)
Authors: Leonids Aleksandrovs, Peter Goos, Nathalie Dens, Patrick De Pelsmacker
Pages: 443 - 457 - Have no fear: how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages(2015)
Authors: Sarah De Meulenaer, Patrick De Pelsmacker, Nathalie Dens
Pages: 114 - 125 - Marketingcommunicatie(2015)
Authors: Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh
- Can't see the forest for the trees? The effect of media multitasking on cognitive processing style(2015)
Authors: Snezhanka Kazakova, Veroline Cauberghe, Patrick De Pelsmacker
Pages: 425 - 450 - A meta-analytic investigation of the role of valence in online reviews(2015)
Authors: Nathalia Pumawirawan, Martin Eisend, Patrick De Pelsmacker, Nathalie Dens
Pages: 17 - 27