< Back to previous page
Researcher
Marnik Dekimpe
- Keywords:Economics and applied economics
- Disciplines:Marketing
Affiliations
- Department of Marketing (main work address Leuven) (Research unit)
Member
From1 Nov 2005 → Today
Publications
1 - 10 of 67
- Do consumers benefit from national-brand listings by hard discounters?(2024)
Authors: Marnik Dekimpe
Pages: 97 - 118 - Retailing in times of soaring inflation: What we know, what we don’t know, and a research agenda(2023)
Authors: Marnik Dekimpe
Pages: 322 - 336 - Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation(2023)
Authors: Marnik Dekimpe
Pages: 319 - 336 - The future of private-label markets: A global convergence approach(2023)
Authors: Marnik Dekimpe
Pages: 248 - 267 - Designing successful temporary loyalty programs: An exploratory study on retailer and country differences(2022)
Authors: Marnik Dekimpe
Pages: 1275 - 1295 - Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies(2022)
Authors: Marnik Dekimpe
Pages: 251 - 270 - Adding budget and premium private labels to standard private labels: Established empirical generalizations, emerging empirical insights, and future research(2022)
Authors: Marnik Dekimpe
Pages: 5 - 23 - A Global Perspective on the Marketing Mix across Time and Space.(2022)
Authors: Marnik Dekimpe
Pages: 502 - 521 - Online display advertising for CPG brands: (When) does it work?(2021)
Authors: Marnik Dekimpe
Pages: 271 - 289 - Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand(2020)
Authors: Marnik Dekimpe
Pages: 677 - 694