Researcher
Mario Pandelaere
- Keywords:Consumer Behavior
- Disciplines:Marketing not elsewhere classified, Advertising, Market research, Consumer behaviour, Pricing, Marketing communications, Consumer psychology
Affiliations
- Department of Marketing, Innovation and Organisation (Department)
Member
From1 Oct 2018 → Today - Department of Marketing (Department)
Member
From1 Oct 2008 → 30 Sep 2018 - Department of Developmental, Personality and Social Psychology (Department)
Member
From1 Nov 1996 → 14 Oct 1997
Projects
1 - 9 of 9
- Belief in Quantification: An investigation of its causes and consequencesFrom1 Oct 2023 → TodayFunding: BOF - projects
- The effects of mental imagery on consumers’ wanting and liking.From1 Oct 2018 → 30 Sep 2022Funding: FWO fellowships, BOF - Other initiatives
- Tempted by food or dedicated to health: a cross-cultural investigation of eating goals and behavior.From1 Oct 2014 → 13 Sep 2017Funding: BOF - Doctoral projects
- New insights into the effect of rankings on product evaluations: The introduction of the linearity effectFrom1 Oct 2014 → 7 Jun 2016Funding: BOF - Other initiatives
- Decision making in hard economic timesFrom1 Mar 2013 → 31 Dec 2017Funding: BOF - Doctoral projects
- Dispositional greed: scale development and an empirical investigation of causes and consequencesFrom1 Oct 2011 → 30 Sep 2015Funding: BOF - Doctoral projects
- Impact of flow in media and persuasive messages.From1 May 2010 → 28 Feb 2015Funding: BOF - Doctoral projects
- Consumer labFrom1 Jan 2009 → 31 Dec 2010Funding: BOF - Other initiatives
- Unintended effects of marketing trends on regulatory focus and associated consequences / From status concerns to number concerns: Consequences for consumer decisions and consumption enjoymentFrom1 Oct 2008 → 30 Sep 2018Funding: BOF - Research professorship
Publications
41 - 50 of 79
- Inducing value-congruent behavior through advertising and the moderating role of attitudes toward advertising(2011)
Authors: Christine Defever, Mario Pandelaere, Keith Roe
Pages: 25 - 37 - Madonna or Don McLean? The effect of order of exposure on relative liking(2010)
Authors: Mario Pandelaere, Kobe Millet, Bram Van den Bergh
Pages: 442 - 451 - Better think before agreeing twice Mere agreement: a similarity-based persuasion mechanism(2010)
Authors: Mario Pandelaere, Barbara Briers, Siegfried Dewitte, Luk Warlop
Pages: 133 - 141 - Ovulatory cycle effects on women's attention to prestige goods(2010)
Authors: Karolien Driesmans, Inge Lens, Kim Janssens, Mario Pandelaere, S.C. Beckmann, T. Ringberg, T. Ritter
Pages: 90 - 90 - Verleid me net iets meer: de invloed van de mogelijkheid tot consumptie van voorafgaande voedselverleidingen op doelactivering en consumptie(2010)Series: Jaarboek ontwikkelingen in het marktonderzoek
Authors: K Geyskens, S Dewitte, Mario Pandelaere, L Warlop, AE Bronner, P Dekker, E de Leeuw, LJ Paas, K de Ruyter, A Smidts, et al.
Pages: 81 - 94 - Citations and herding: why one article makes it and another doesn't(2010)Volume: 38
Authors: Simon Quaschning, Iris Vermeir, Mario Pandelaere
Number of pages: 1 - How does a consumer choose a checkout when there are queues in the store?(2010)
Authors: Katrien Meert, Patrick Van Kenhove, Mario Pandelaere, S.C. Beckmann, T. Ringberg, T. Ritter
Pages: 246 - 246 - What determines customers' evaluation of online reviews? The role of review and product characteristics(2010)Volume: 38
Authors: Simon Quaschning, Mario Pandelaere, Iris Vermeir
Number of pages: 1 - What determines customers' evaluation of online reviews? The role of review and product characteristics(2010)
Authors: Simon Quaschning, Mario Pandelaere, Iris Vermeir, S.C. Beckmann, T. Ringberg, T. Ritter
Pages: 252 - 252 - Are days more valuable than months? The time-unit effect in consumer decision making(2010)
Authors: Christophe Lembregts, Mario Pandelaere, S.C. Beckmann, T. Ringberg, T. Ritter
Pages: 126 - 126