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Researcher
Kristina Melis
- Disciplines:Marketing
Affiliations
- Department of Marketing (main work address Leuven) (Research unit)
Member
From1 Jan 2016 → 31 Mar 2020 - Department of Marketing (main work address Antwerp) (Research unit)
Member
From1 Oct 2013 → 31 Dec 2015 - Department of Marketing and Organisation Studies (MO), Leuven (Research unit)
Member
From1 Oct 2010 → 30 Sep 2013
Projects
1 - 1 of 1
- Bricks plus clicks: the success factors of multi-channel retailing.From1 Oct 2016 → 12 Jan 2018Funding: BOF - Other initiatives
Publications
1 - 3 of 3
- A bigger slice of the pie for multi-channel retail chains: When does consumers’ online channel use expand retailers’ share of wallet?(2016)
Authors: Kristina Melis, Katia Campo, Lien Lamey, Els Breugelmans
Pages: 268 - 286 - Multi-channel grocery buying: a multi-channel multi-chain investigation.(2015)
Authors: Kristina Melis, Katia Campo, Lien Lamey, Els Breugelmans
- The impact of the multi-channel retail mix on online store choice: Does online experience matter?(2015)
Authors: Kristina Melis, Katia Campo, Els Breugelmans, Lien Lamey
Pages: 272 - 288