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Researcher
Kim WILLEMS
- Keywords:Economics and applied economics
- Disciplines:Consumer behaviour, Market research, Marketing channels and retailing, Marketing communications, Marketing not elsewhere classified
Affiliations
- Faculty of Business Economics (Faculty)
Member
From16 Dec 2015 → Today - Marketing & Strategy (Department)
Member
From16 Dec 2015 → Today - Marketing (Research group)
Member
From16 Dec 2015 → Today - Faculty of Business Economics (Faculty)
Member
From16 Nov 2014 → 15 Nov 2015 - Marketing & Strategy (Department)
Member
From16 Nov 2014 → 15 Nov 2015 - Marketing (Research group)
Member
From16 Nov 2014 → 15 Nov 2015 - Marketing & Strategy (Department)
Member
From1 Oct 2009 → 30 Sep 2014 - Marketing (Research group)
Member
From1 Oct 2008 → 30 Sep 2014 - Faculty of Business Economics (Faculty)
Member
From1 Oct 2008 → 30 Sep 2014 - Management (Division)
Member
From1 Oct 2008 → 30 Sep 2009
Publications
31 - 40 of 54
- The Value of the Supermarket: a Cross-Retail Format Study of Holbrook’s Typology(2014)
Authors: Kim WILLEMS, Sara LEROI-WERELDS, Gilbert SWINNEN
Pages: 150 - 150 - Bargain effectiveness in differentiated store environments: When a good deal goes bad(2014)
Authors: Lieve DOUCE, Kim WILLEMS, Wim JANSSENS
Pages: 34 - 35 - Servic-escape! A cross-sectorial study on environmental shopping irritations(2014)
Authors: Nathalie Demoulin, Kim WILLEMS, Gilbert SWINNEN
Pages: 34 - 39 - Bargain effectiveness in differentiated store environments: When a good deal goes bad(2014)
Authors: Lieve DOUCE, Kim WILLEMS, Wim JANSSENS
Pages: 200 - 200 - Creating service value: a cross-retail format study of Holbrook’s typology(2014)
Authors: Kim WILLEMS, Sara LEROI-WERELDS, Gilbert SWINNEN
Pages: 14 - 19 - Which Dimensions of the Store Environment Irritate Customers? Evidence from three Retail Settings(2014)
Authors: Nathalie Demoulin, Kim WILLEMS, Gilbert SWINNEN
Pages: 200 - 200 - The shopper’s path-to-purchase is paved with digital opportunities: An overview of technologies to augment the shopping experience(2014)
Authors: Kim WILLEMS, Randy Lauriers, Johannes SCHOENING, Kris LUYTEN, Antonio Krüger
Pages: 91 - 92 - Augmenting the servicescape with ubiquitous interactive surfaces: Fibreshelf technology(2014)
Authors: Kim WILLEMS, Randy LAURIERS, Johannes SCHOENING, Antonio Krüger, Dan Jackson, Thomas Plötz, Patrick Olivier
Number of pages: 1 - Unique… Like everybody else: An examination of the differentiating role of store personality(2013)
Authors: Kim WILLEMS, Gilbert SWINNEN
Pages: 157 - 178 - Retailing in Belgium: A managerial perspective(2012)Series: European Retail Research
Authors: Kim WILLEMS, Gilbert SWINNEN
Pages: 155 - 183