Researcher
Kim WILLEMS
- Keywords:Economics and applied economics
- Disciplines:Consumer behaviour, Market research, Marketing channels and retailing, Marketing communications, Marketing not elsewhere classified
Affiliations
- Faculty of Business Economics (Faculty)
Member
From16 Dec 2015 → Today - Marketing & Strategy (Department)
Member
From16 Dec 2015 → Today - Marketing (Research group)
Member
From16 Dec 2015 → Today - Faculty of Business Economics (Faculty)
Member
From16 Nov 2014 → 15 Nov 2015 - Marketing & Strategy (Department)
Member
From16 Nov 2014 → 15 Nov 2015 - Marketing (Research group)
Member
From16 Nov 2014 → 15 Nov 2015 - Marketing & Strategy (Department)
Member
From1 Oct 2009 → 30 Sep 2014 - Marketing (Research group)
Member
From1 Oct 2008 → 30 Sep 2014 - Faculty of Business Economics (Faculty)
Member
From1 Oct 2008 → 30 Sep 2014 - Management (Division)
Member
From1 Oct 2008 → 30 Sep 2009
Publications
21 - 30 of 54
- When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications(2017)
Authors: Helena Van Kerrebroeck, Malaika BRENGMAN, Kim WILLEMS
Pages: 177 - 191 - The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies(2017)
Authors: Kim WILLEMS, Annelien Smolders, Malaika BRENGMAN, Kris LUYTEN, Johannes SCHOENING
Pages: 228 - 242 - Touching the void: Sensory-enabling technologies in online retailing(2016)
Authors: Helena Van Kerrebroeck, Kim WILLEMS, Malaika BRENGMAN
Pages: 326 - 326 - Skill training preferences and technology use in persons with neck and low back pain(2016)
Authors: Jonas VERBRUGGHE, Mieke HAESEN, Ruth SPIERINGS, Kim WILLEMS, Guido CLAES, Enzo Olivieri, Karin CONINX, Annick TIMMERMANS
Pages: 801 - 807 - In-Store Proximity Marketing: Experimenting with Digital Point-of-Sales Communication(2016)
Authors: Stephanie van de Sanden, Kim WILLEMS, Malaika BRENGMAN
Pages: 332 - 337 - The impact of customer value types on customer outcomes for different retail formats(2016)
Authors: Kim WILLEMS, Sara LEROI-WERELDS, Gilbert SWINNEN
Pages: 591 - 618 - Doing good while performing well at Flemish universities: Benchmarking higher education institutions in terms of social inclusion and market performance(2016)
Authors: Elvira Haezendonck, Kim WILLEMS, Jenny Hillemann
Pages: 31 - 47 - When brands come to life: Experimental research on the vividness effect of virtual reality in transformational marketing communications(2016)
Authors: Helena Van Kerrebroeck, Malaika BRENGMAN, Kim WILLEMS
Pages: 58 - 58 - Measuring Facebook addiction among adults: Validating the Bergen Facebook addiction scale in a non-student sample(2016)
Authors: Kathy Steenackers, Bryan Cassidy, Malaika BRENGMAN, Kim WILLEMS
Pages: 41 - 41 - Lost in store navigation: What’s the bottom line of irritation, shortfall, and unplanned purchases?(2015)
Authors: Kim WILLEMS, Jeroen Schepers, Nathalie Demoulin
Number of pages: 7