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Researcher
Kim WILLEMS
- Keywords:Economics and applied economics
- Disciplines:Consumer behaviour, Market research, Marketing channels and retailing, Marketing communications, Marketing not elsewhere classified
Affiliations
- Faculty of Business Economics (Faculty)
Member
From16 Dec 2015 → Today - Marketing & Strategy (Department)
Member
From16 Dec 2015 → Today - Marketing (Research group)
Member
From16 Dec 2015 → Today - Faculty of Business Economics (Faculty)
Member
From16 Nov 2014 → 15 Nov 2015 - Marketing & Strategy (Department)
Member
From16 Nov 2014 → 15 Nov 2015 - Marketing (Research group)
Member
From16 Nov 2014 → 15 Nov 2015 - Marketing & Strategy (Department)
Member
From1 Oct 2009 → 30 Sep 2014 - Marketing (Research group)
Member
From1 Oct 2008 → 30 Sep 2014 - Faculty of Business Economics (Faculty)
Member
From1 Oct 2008 → 30 Sep 2014 - Management (Division)
Member
From1 Oct 2008 → 30 Sep 2009
Publications
11 - 20 of 54
- In-store location-based marketing with beacons: from inflated expectations to smart use in retailing(2019)
Authors: Stephanie van de Sanden, Kim WILLEMS, Malaika BRENGMAN
Pages: 1514 - 1541 - Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions(2019)
Authors: Laurens De Gauquier, Malaika BRENGMAN, Kim WILLEMS, Helena Van Kerrebroeck
Pages: 235 - 253 - The impact of representation media on customer engagement in tourism marketing among millennials(2019)
Authors: Kim WILLEMS, Malaika BRENGMAN, Helena Van Kerrebroeck
Pages: 1988 - 2017 - Servicescape irritants and customer satisfaction: The moderating role of shopping motives and involvement(2019)
Authors: Nathalie Demoulin, Kim WILLEMS
Pages: 295 - 306 - Can’t touch this: The impact of Augmented Reality vs. Touch and Non-touch Interfaces on Perceived Ownership(2018)
Authors: Malaika BRENGMAN, Kim WILLEMS, Helena Van Kerrebroeck
Pages: 269 - 280 - Can a retail environment be simulated by photographs?(2018)
Authors: Ann PETERMANS, Kim WILLEMS, Lieve DOUCE, Koenraad VAN CLEEMPOEL
Pages: 103 - 108 - In-store proximity marketing: Experimenting with digital point-of-sales communication(2017)
Authors: Kim WILLEMS, Malaika BRENGMAN, Stephanie Van De Sanden
Pages: 910 - 927 - Dealing with Nonlinearity in Importance-Performance Map Analysis (IPMA): An Integrative Framework in a PLS-SEM Context(2017)
Authors: Sandra STREUKENS, Sara LEROI-WERELDS, Kim WILLEMS
Pages: 367 - 403 - Touching the void: exploring consumer perspectives on touch-enabling technologies in online retailing(2017)
Authors: Helena Van Kerrebroeck, Kim WILLEMS, Malaika BRENGMAN
Pages: 892 - 909 - When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications(2017)
Authors: Helena Van Kerrebroeck, Malaika BRENGMAN, Kim WILLEMS
Pages: 177 - 191