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Researcher
Kathleen Cleeren
- Disciplines:Marketing channels and retailing, Marketing models
Affiliations
- Department of Marketing (main work address Antwerp) (Research unit)
Member
From1 Oct 2015 → Today - Department of Marketing (main work address Leuven) (Research unit)
Member
From1 Nov 2005 → 31 Dec 2006
Projects
1 - 8 of 8
- The impact of temporary VAT reductions on grocery retailFrom1 Oct 2023 → TodayFunding: BOF - projects
- Retailer and Manufacturer Reactions to the COVID19-pandemicFrom27 Sep 2021 → TodayFunding: Own budget, for example: patrimony, inscription fees, gifts
- THE IMPACT OF COVID-19 ON GROCERY RETAILINGFrom1 Jan 2021 → 31 Dec 2022Funding: Fund Recuperation Fiscal Exemption
- MarketingFrom23 Sep 2019 → 23 Sep 2023Funding: BOF - doctoral mandates
- Contemporary issues on relationships in retailing.From1 Jan 2019 → 31 Oct 2023Funding: BOF - doctoral mandates, National Bank of Belgium
- When the eyes were bigger than the stomach: What is the relationship between purchases and consumption?From1 Oct 2018 → 30 Sep 2022Funding: BOF - Concerted Research Project from 1994
- (Fr)Enemies: The Impact of Manufacturer Direct-to-Consumer Channels on Retail Sales PerformanceFrom1 Jan 2017 → 31 Dec 2020Funding: FWO research project (including WEAVE projects)
- Empirical studies on manufacturer direct channels.From1 Oct 2014 → 10 Sep 2018Funding: Own budget, for example: patrimony, inscription fees, gifts
Publications
11 - 14 of 14
- Rising from the ashes: How brands and categories can overcome product-harm crises(2013)
Authors: Kathleen Cleeren, Marnik Dekimpe
Pages: 58 - 77 - Intra- and Interformat Competition Among Discounters and Supermarkets(2010)
Authors: Kathleen Cleeren, Frank Verboven, Marnik Dekimpe
Pages: 456 - 473 - Weathering product-harm crises(2008)
Authors: Kathleen Cleeren, Marnik Dekimpe
Pages: 262 - 270 - Het meten van concurrentie in lokale dienstenmarkten(2008)
Authors: Kathleen Cleeren, Marnik Dekimpe, Frank Verboven
Pages: 173 - 185