Researcher
Katarina Panic
- Disciplines:Communication management
Affiliations
- Department of Communication Sciences (Department)
Member
From1 Jan 2009 → 30 Sep 2016
Publications
1 - 10 of 24
- Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats : a future research agenda(2017)
Authors: Liselot Hudders, Pieter De Pauw, Veroline Cauberghe, Katarina Panic, Brahim Zarouali, Esther Rozendaal
Pages: 333 - 349 - Fundraising in an interactive online environment(2016)
Authors: Katarina Panic, Liselot Hudders, Veroline Cauberghe
Pages: 333 - 350 - How to pass the courvoisier? An experimental study on the effectiveness of brand placements in music videos(2016)
Authors: Liselot Hudders, Veroline Cauberghe, Tine Faseur, Katarina Panic, Patrick De Pelsmacker
Pages: 361 - 378 - How advertising literacy training affect children’s responses to television commercials versus advergames(2016)
Authors: Liselot Hudders, Veroline Cauberghe, Katarina Panic
Pages: 909 - 931 - AdLit : children's advertising literacy in a new media environment(2015)
Authors: Liselot Hudders, Veroline Cauberghe, Katarina Panic, Britt Adams, Kristien Daems, Pieter De Pauw, Patrick De Pelsmacker, Liesbeth Hellemans, Eva Lievens, Brahim Zarouali
Number of pages: 1 - Children's advertising literacy for new advertising formats : the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs(2015)Series: EAA Advances in Advertising Research series
Authors: Liselot Hudders, Veroline Cauberghe, Katarina Panic, Wendy De Vos, Peeter Verlegh, Hilde Voorveld, Martin Eisend
Pages: 241 - 252 - Social health education programs at school: investigating the integration of serious games in the curriculum(2014)
Authors: Katarina Panic, Veroline Cauberghe, Patrick De Pelsmacker, Matteo Stocchetti
Pages: 167 - 181 - Children's advertising literacy for new advertising formats: the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs(2014)
Authors: Liselot Hudders, Veroline Cauberghe, Katarina Panic, Wendy De Vos, Silvie Herrebaut
Number of pages: 1 - Promoting dental hygiene to children: comparing traditional and interactive media following threat appeals(2014)
Authors: Katarina Panic, Veroline Cauberghe, Patrick De Pelsmacker
Pages: 561 - 576 - New, digital media and the effectiveness of persuasive communication strategies in a social marketing context(2014)
Authors: Katarina Panic