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Researcher
Els Breugelmans
- Disciplines:Marketing channels and retailing
Affiliations
- Department of Marketing (main work address Antwerp) (Research unit)
Member
From1 Oct 2013 → Today - Faculty of Economics and Business (FEB) (Faculty)
Member
From1 Oct 2012 → 31 Dec 2013 - Department of Marketing (main work address Leuven) (Research unit)
Member
From1 Oct 2010 → 30 Sep 2013
Projects
1 - 10 of 11
- Sabbatical Els Breugelmans: Reimagining Research and TeachingFrom1 Sep 2023 → 31 Jan 2024Funding: BOF - mobility
- Doctoraatsbursaal MarketingFrom22 Sep 2021 → TodayFunding: BOF - doctoral mandates
- The Future of Retailing: Investigating the Effects of Customer Value Enhancing Initiatives on Consumer BehaviourFrom1 Feb 2021 → TodayFunding: BOF - doctoral mandates
- THE IMPACT OF COVID-19 ON GROCERY RETAILINGFrom1 Jan 2021 → 31 Dec 2022Funding: Fund Recuperation Fiscal Exemption
- The Future of Retailing: The Impact of Customer Value Enhancing Initiatives on Firm Value, Customer Perceptions and Shopping BehaviorFrom1 Oct 2020 → TodayFunding: BOF - projects
- Contemporary issues on relationships in retailing.From1 Jan 2019 → 31 Oct 2023Funding: BOF - doctoral mandates, National Bank of Belgium
- (Fr)Enemies: The Impact of Manufacturer Direct-to-Consumer Channels on Retail Sales PerformanceFrom1 Jan 2017 → 31 Dec 2020Funding: FWO research project (including WEAVE projects)
- Empirical Investigations on the Effectiveness of Direct Marketing CommunicationsFrom29 Sep 2015 → 18 Dec 2019Funding: Own budget, for example: patrimony, inscription fees, gifts
- Essays on product and store unavailability.From21 Sep 2015 → 8 Feb 2021Funding: Own budget, for example: patrimony, inscription fees, gifts
- Empirical studies on manufacturer direct channels.From1 Oct 2014 → 10 Sep 2018Funding: Own budget, for example: patrimony, inscription fees, gifts
Publications
21 - 30 of 33
- Cross-Channel Effects of Price Promotions: An Empirical Analysis of the Multi-Channel Grocery Retail Sector(2016)
Authors: Els Breugelmans, Katia Campo
Pages: 333 - 351 - A bigger slice of the pie for multi-channel retail chains: When does consumers’ online channel use expand retailers’ share of wallet?(2016)
Authors: Kristina Melis, Katia Campo, Lien Lamey, Els Breugelmans
Pages: 268 - 286 - Multi-channel grocery buying: a multi-channel multi-chain investigation.(2015)
Authors: Kristina Melis, Katia Campo, Lien Lamey, Els Breugelmans
- Advancing Research on Loyalty Programs: A Future Research Agenda(2015)
Authors: Els Breugelmans
Pages: 127 - 139 - Buying groceries in brick and click stores: category allocation decisions and the moderating effect of online buying experience(2015)
Authors: Katia Campo, Els Breugelmans
Pages: 63 - 78 - Buying groceries in brick and click stores: category allocation decisions and the moderating effect of online buying experience(2015)
Authors: Katia Campo, Els Breugelmans
Pages: 63 - 78 - The impact of the multi-channel retail mix on online store choice: Does online experience matter?(2015)
Authors: Kristina Melis, Katia Campo, Els Breugelmans, Lien Lamey
Pages: 272 - 288 - The impact of an item-based loyalty program(2012)
Authors: Els Breugelmans
Pages: 50 - 65 - Promoting interactive decision aids on retail websites: a message framing perspective with new vs. traditional focal actions(2012)
Authors: Els Breugelmans
Pages: 226 - 235 - Consumers’ evaluation of allocation policies for scarce health care services: Vested interest activation trumps spatial and temporal distance(2012)
Authors: Els Breugelmans
Pages: 531 - 543