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Researcher
Els Breugelmans
- Disciplines:Marketing channels and retailing
Affiliations
- Department of Marketing (main work address Antwerp) (Research unit)
Member
From1 Oct 2013 → Today - Faculty of Economics and Business (FEB) (Faculty)
Member
From1 Oct 2012 → 31 Dec 2013 - Department of Marketing (main work address Leuven) (Research unit)
Member
From1 Oct 2010 → 30 Sep 2013
Projects
1 - 10 of 11
- Sabbatical Els Breugelmans: Reimagining Research and TeachingFrom1 Sep 2023 → 31 Jan 2024Funding: BOF - mobility
- Doctoraatsbursaal MarketingFrom22 Sep 2021 → TodayFunding: BOF - doctoral mandates
- The Future of Retailing: Investigating the Effects of Customer Value Enhancing Initiatives on Consumer BehaviourFrom1 Feb 2021 → TodayFunding: BOF - doctoral mandates
- THE IMPACT OF COVID-19 ON GROCERY RETAILINGFrom1 Jan 2021 → 31 Dec 2022Funding: Fund Recuperation Fiscal Exemption
- The Future of Retailing: The Impact of Customer Value Enhancing Initiatives on Firm Value, Customer Perceptions and Shopping BehaviorFrom1 Oct 2020 → TodayFunding: BOF - projects
- Contemporary issues on relationships in retailing.From1 Jan 2019 → 31 Oct 2023Funding: BOF - doctoral mandates, National Bank of Belgium
- (Fr)Enemies: The Impact of Manufacturer Direct-to-Consumer Channels on Retail Sales PerformanceFrom1 Jan 2017 → 31 Dec 2020Funding: FWO research project (including WEAVE projects)
- Empirical Investigations on the Effectiveness of Direct Marketing CommunicationsFrom29 Sep 2015 → 18 Dec 2019Funding: Own budget, for example: patrimony, inscription fees, gifts
- Essays on product and store unavailability.From21 Sep 2015 → 8 Feb 2021Funding: Own budget, for example: patrimony, inscription fees, gifts
- Empirical studies on manufacturer direct channels.From1 Oct 2014 → 10 Sep 2018Funding: Own budget, for example: patrimony, inscription fees, gifts
Publications
11 - 20 of 33
- Can Stock-Outs Act as Scarcity Cues? Impact of Scarcity Message Types and Their Disclosure Time on Number of Items Bought in an Online Fashion Setting(2020)
Authors: Liliana Kowalczyk, Els Breugelmans
Pages: 30 - 38 - Empirical Investigations on the Effectiveness of Direct Marketing Communications(2019)
Authors: Saeid Vafainia, Els Breugelmans
- Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness(2019)
Authors: Saeid Vafainia, Els Breugelmans
Pages: 62 - 80 - Empirical Studies on Conflict Delistings(2018)
Authors: Sara Van der Maelen, Els Breugelmans, Kathleen Cleeren
- Empirical studies on manufacturer direct channels.(2018)
Authors: Michiel Van Crombrugge, Els Breugelmans, Kathleen Cleeren
- Product unavailability(2018)
Authors: Els Breugelmans
Pages: 202 - 219Number of pages: 18 - Something free or something off? A comparative study of the purchase effects of premiums and price cuts(2018)
Authors: Bram Foubert, Els Breugelmans, Karen Gedenk, Charlotte Rolef
Pages: 5 - 20 - Something free or something off? A comparative study of the purchase effects of premiums and price cuts(2018)
Authors: Els Breugelmans
Pages: 5 - 20 - The effect of loyalty program expiration policy on consumer behavior(2017)
Authors: Els Breugelmans
Pages: 537 - 550 - The Clash of the Titans: On Retailer and Manufacturer Vulnerability in Conflict Delistings(2017)
Authors: Sara Van der Maelen, Els Breugelmans, Kathleen Cleeren
Pages: 118 - 135