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Researcher
Carmen ADAMS
- Keywords:Economics and applied economics, General and logistic services
- Disciplines:Consumer psychology, Consumer behaviour, Market research, Marketing channels and retailing, General and logistic services
Affiliations
- Marketing & Strategy (Department)
Member
From16 Sep 2020 → Today - Marketing (Research group)
Member
From16 Sep 2020 → Today - Faculty of Business Economics (Faculty)
Member
From16 Sep 2020 → Today - Faculty administrative service (Administrative office)
Member
From1 Oct 2019 → 31 Dec 2019 - Marketing & Strategy (Department)
Member
From1 Oct 2014 → 31 Aug 2020 - Marketing (Research group)
Member
From1 Oct 2014 → 31 Aug 2020 - Faculty of Business Economics (Faculty)
Member
From1 Oct 2012 → 31 Aug 2020 - Marketing & Strategy (Department)
Member
From1 Oct 2012 → 30 Sep 2014 - Marketing (Research group)
Member
From1 Oct 2012 → 30 Sep 2014
Projects
1 - 3 of 3
- Exploration of market potential of Crossmodal Congruency IndexFrom15 Jan 2021 → 14 Mar 2022Funding: IOF - technology validation in real environment
- The role of crossmodal correspondences in a multisensory setting on the evaluation of products and retail environments.From1 Oct 2016 → 30 Sep 2019Funding: FWO fellowships
- The role of crossmodal correspondences in a multisensory setting on the evaluation of products and Retail environments.From1 Oct 2014 → 27 Nov 2016Funding: FWO fellowships
Publications
1 - 10 of 12
- Editorial: Online sensory experiences: Consumer reactions to triggering multiple senses by using psychological techniques and sensory-enabling technologies(2022)
Authors: Lieve DOUCE, Carmen ADAMS, Olivia Petit, Anton Nijholt
- Crossmodal Congruency Between Background Music and the Online Store Environment: The Moderating Role of Shopping Goals(2022)
Authors: Lieve DOUCE, Carmen ADAMS, Olivia Petit, Anton Nijholt
- Sensory overload in a shopping environment: Not every sensory modality leads to too much stimulation(2020)
Authors: Lieve DOUCE, Carmen ADAMS
- On the localization of tastes and tasty products in 2D space(2019)
Authors: Carlos Velasco, Carmen ADAMS, Olivia Petit, Charles Spence
Pages: 438 - 446 - Exploiting Crossmodal Correspondences: Can the Perceived Shape of an Ambient Scent Influence the Perceived Shape of a Product, a Scene, or an Actual Space?(2019)
Authors: Jan VANRIE, Carmen ADAMS
Pages: 36 - 37 - What experience unfolds between the senses? Crossmodal correspondences in a retail context.(2018)
Authors: Carmen ADAMS, Jan VANRIE
Number of pages: 559 - The Effect of Crossmodal Congruency Between Ambient Scent and the Store Environment on Consumer Reactions: An Abstract(2017)Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Authors: Carmen ADAMS, Lieve DOUCE
Pages: 913 - 914 - What's in a scent? Meaning, shape, and sensorial concepts elicited by scents(2017)
Authors: Carmen ADAMS, Lieve DOUCE
Pages: 1 - 20 - The effect of crossmodal congruency between ambient scent and the store environment on consumer reactions(2016)Series: CEUR Workshop Proceedings
Authors: Carmen ADAMS, Lieve DOUCE
Number of pages: 7 - Tasting the smell: Effects of ambient scent on scent experts' evaluations of (in)congruent food products(2014)
Authors: Carmen ADAMS, Lieve DOUCE, Willem JANSSENS, Jan VANRIE, Ann PETERMANS
Pages: 92 - 97