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Researcher
Brian Anderson
- Disciplines:Marketing
Affiliations
- Department of Marketing, Innovation and Organisation (Department)
Member
From1 Oct 2018 → Today - Department of Innovation, Entrepreneurship and Service Management (Department)
Member
From1 Mar 2018 → 30 Sep 2018
Projects
1 - 1 of 1
- The entrepreneur’s pivoting decision: An analysis of the role of the entrepreneur’s community of inquiryFrom1 Nov 2021 → TodayFunding: FWO junior postdoctoral fellowship, BOF - projects
Publications
1 - 10 of 11
- Test-retest reliability in metric conjoint experiments : a new workflow to evaluate confidence in model results(2024)
Authors: Jens Schüler, Brian Anderson, Brian S. Anderson, Charles Y. Murnieks, Matthias Baum, Alexander Küsshauer
Pages: 742 - 757 - The chicken or the egg? Causal inference in entrepreneurial orientationU+2013performance research(2022)
Authors: Brian Anderson, Jens Schueler, Matthias Baum, William J. Wales, Vishal K. Gupta
Pages: 1569 - 1596 - What executives get wrong about statistics : moving from statistical significance to effect sizes and practical impact(2022)
Authors: Brian Anderson
Pages: 379 - 388 - Editorial : enhancing the exploration and communication of quantitative entrepreneurship research(2020)
Authors: Karl Wennberg, Brian Anderson
- Entrepreneurial orientation and environmental hostility : a threat rigidity perspective(2020)
Authors: Patrick M. Kreiser, Brian Anderson, Donald F. Kuratko, Louis D. Marino
Pages: 1174 - 1198 - The temptation of exaggeration : exploring the line between preparedness and misrepresentation in entrepreneurial pitches(2020)
Authors: Griffin W. Cottle, Brian Anderson
- Water quality impairments due to aquatic life pesticide toxicity : prevention and mitigation in California, USA(2020)
Authors: Kelly Moran, Brian Anderson, Bryn Phillips, Yuzhou Luo, Nan Singhasemanon, Richard Breuer, Dawit Tadesse
Pages: 953 - 966 - Editorial : enhancing quantitative theory-testing entrepreneurship research(2019)
Authors: Brian Anderson, Karl Wennberg, Jeffery S. McMullen
- Strategic entrepreneurial behaviors : construct and scale development(2019)
Authors: Brian Anderson, Yoshihiro Eshima, Jeffrey S. Hornsby
Pages: 199 - 220 - Firm structure and environment as contingencies to the corporate venture capital-parent firm value relationship(2018)
Authors: Varkey K. Jr. Titus, Brian Anderson
Pages: 498 - 522