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Researcher
Sandra STREUKENS
- Keywords:Economics and applied economics
- Disciplines:Other economics and business not elsewhere classified
Affiliations
- Marketing (Research group)
Responsible
From1 Feb 2015 → Today - Marketing & Strategy (Department)
Member
From1 Oct 2009 → Today - Marketing (Research group)
Member
From1 Oct 2008 → Today - Faculty of Business Economics (Faculty)
Member
From1 Mar 2008 → Today - Management (Division)
Member
From1 Mar 2008 → 30 Sep 2009
Projects
1 - 8 of 8
- Making Healthcare Technology A Success Story: Developing A Patient-centric Toolset to Design, Manage, Evaluate and Optimize Patient Healthcare Technology Usage.From1 Oct 2023 → TodayFunding: Foreign foundations, funds with scientific view
- The impact of frontline service technologies on the customers' and employees' wellbeing: Applications in healthcareFrom19 Sep 2021 → TodayFunding: BOF - doctoral mandates
- Exploration of market potential of Crossmodal Congruency IndexFrom15 Jan 2021 → 14 Mar 2022Funding: IOF - technology validation in real environment
- The influence of social ties on the reduction of animal protein consumption.From1 Oct 2020 → TodayFunding: BOF - doctoral mandates
- IOF mandate off Ilse CretskensFrom1 Oct 2015 → 30 Jun 2019Funding: IOF - Industrial Research Fund
- Understanding and shaping customer co-creation perceptionsFrom1 Oct 2011 → 30 Sep 2015Funding: BOF - Doctoral projects
- Olfactory marketing: the role of fragrance and its interaction with other atmospheric cues in a shopping experienceFrom1 Jan 2009 → 30 Jun 2019Funding: BOF - Doctoral projects
- Customer value: measurement, creation and communicationFrom1 Oct 2008 → 30 Sep 2010Funding: BOF - Doctoral projects
Publications
31 - 40 of 43
- Store Personality as a Source of Customer Value(2012)
Authors: Kim WILLEMS, Sara LEROI-WERELDS, Sandra STREUKENS
Pages: 618 - 619 - The effect of history of teasing on body dissatisfaction and intention to eat healthy in overweight and obese subjects(2011)
Authors: Thomas HEIJENS, Wim JANSSENS, Sandra STREUKENS
Pages: 121 - 126 - Understanding effective complaint management in greater detail: Justice as a formative construct in a dual-sequence model(2011)
Authors: Sandra STREUKENS, Tor W. Andreassen, Line L. Olsen
Pages: 1 - 3Number of pages: 3 - Return on marketing investments in B2B customer relationships: A decision-making and optimization approach(2011)
Authors: Sandra STREUKENS, Stan van Hoesel, Ko de Ruyter
Pages: 149 - 161 - A Comparison Of Commonly Used Methods For Measuring Customer Value: An Empirical Study(2011)
Authors: Sara LEROI-WERELDS, Sandra STREUKENS, Gilbert SWINNEN, Wim JANSSENS
Pages: 133 - 133 - Building capabilities to manage strategic alliances(2011)
Authors: Kim Sluyts, Paul MATTHYSSENS, Rudy Martens, Sandra STREUKENS
Pages: 875 - 886 - A Machine Learning Approach To Analyzing Multi-Attribute Data: Development And Illustration Of The Ordeval Algorithm(2011)
Authors: Sandra STREUKENS, Marko Robnik-Sikonja, Koen VANHOOF
Number of pages: 1 - Analyzing factorial experimental data using PLS: an alternative approach and application in an online complaining context.(2010)Series: SPRINGER HANDBOOKS OF COMPUTATIONAL STATISTICS
Authors: Sandra STREUKENS, Martin Wetzels, Ahmad Daryanto, Ko de Ruyter
Pages: 567 - 587 - Testing an integrated model of the theory of planned behaviour and self-determination theory for different energy balance-related behaviours and intervention intensities(2010)
Authors: Nele JACOBS, Martin Hagger, Sandra STREUKENS, Ilse De Bourdeaudhuij, Neree CLAES
Pages: 113 - 134 - Service innovations and electronic word-of-mouth: is it worth listening to?(2009)
Authors: Tor W. Andreassen, Sandra STREUKENS
Pages: 249 - 265