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Researcher
Sandra STREUKENS
- Keywords:Economics and applied economics
- Disciplines:Other economics and business not elsewhere classified
Affiliations
- Marketing (Research group)
Responsible
From1 Feb 2015 → Today - Marketing & Strategy (Department)
Member
From1 Oct 2009 → Today - Marketing (Research group)
Member
From1 Oct 2008 → Today - Faculty of Business Economics (Faculty)
Member
From1 Mar 2008 → Today - Management (Division)
Member
From1 Mar 2008 → 30 Sep 2009
Projects
1 - 8 of 8
- Making Healthcare Technology A Success Story: Developing A Patient-centric Toolset to Design, Manage, Evaluate and Optimize Patient Healthcare Technology Usage.From1 Oct 2023 → TodayFunding: Foreign foundations, funds with scientific view
- The impact of frontline service technologies on the customers' and employees' wellbeing: Applications in healthcareFrom19 Sep 2021 → TodayFunding: BOF - doctoral mandates
- Exploration of market potential of Crossmodal Congruency IndexFrom15 Jan 2021 → 14 Mar 2022Funding: IOF - technology validation in real environment
- The influence of social ties on the reduction of animal protein consumption.From1 Oct 2020 → TodayFunding: BOF - doctoral mandates
- IOF mandate off Ilse CretskensFrom1 Oct 2015 → 30 Jun 2019Funding: IOF - Industrial Research Fund
- Understanding and shaping customer co-creation perceptionsFrom1 Oct 2011 → 30 Sep 2015Funding: BOF - Doctoral projects
- Olfactory marketing: the role of fragrance and its interaction with other atmospheric cues in a shopping experienceFrom1 Jan 2009 → 30 Jun 2019Funding: BOF - Doctoral projects
- Customer value: measurement, creation and communicationFrom1 Oct 2008 → 30 Sep 2010Funding: BOF - Doctoral projects
Publications
21 - 30 of 43
- Frontline employees and performance: optimizing the frontline, maximizing the bottom line(2014)
Authors: Tor W. Andreassen, Sandra STREUKENS
Pages: 244 - 269 - Communicating value from a service dominant logic perspective: the explicitness of the customer's resource integrating role in advertising(2013)
Authors: Sara LEROI-WERELDS, Sandra STREUKENS, Anne MERKEN, Wim JANSSENS
Pages: 395 - 395 - Toward a Better Understanding of Customer Value: Empirical Studies from a Service-Dominant Logic Perspective(2013)
Authors: Sara LEROI-WERELDS, Sandra STREUKENS
Number of pages: 277 - To Participate or Not Participate. Exploring the Perceived Value of Co-production(2013)
Authors: Anne MERKEN, Sandra STREUKENS, Sara LEROI-WERELDS
Pages: 394 - 394 - Deliberate learning mechanisms for stimulating strategic innovation capacity(2013)
Authors: Liselore Berghman, Paul MATTHYSSENS, Sandra STREUKENS, Koen Vandenbempt
Pages: 39 - 71 - Online complaining: understanding the adoption process and the role of individual and situational characteristics(2013)
Authors: Sandra STREUKENS, Tor W. Andreassen
Pages: 4 - 24 - Customer Preferences for Frontline Employee Traits: Homophily and Heterophily Effects(2013)
Authors: Sandra STREUKENS, Tor W. Andreassen
Pages: 1043 - 1052 - Why GP's do (not) counsel overweight and obese patients about their weight problems: testing the theory of trying. Belgium, April 2011(2012)
Authors: Thomas HEIJENS, Wim JANSSENS, Sandra STREUKENS
Pages: 208 - 208 - Value Co-Creation and the Psychological Capital of the Customer(2012)
Authors: Sara LEROI-WERELDS, Sandra STREUKENS
Pages: 369 - 369 - From Armani to Zara: Impression formation based on fashion store patronage(2012)
Authors: Kim WILLEMS, Wim JANSSENS, Gilbert SWINNEN, Malaika BRENGMAN, Sandra STREUKENS, Mark VANCAUTEREN
Pages: 1487 - 1494