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Researcher
Sandra STREUKENS
- Keywords:Economics and applied economics
- Disciplines:Other economics and business not elsewhere classified
Affiliations
- Marketing (Research group)
Responsible
From1 Feb 2015 → Today - Marketing & Strategy (Department)
Member
From1 Oct 2009 → Today - Marketing (Research group)
Member
From1 Oct 2008 → Today - Faculty of Business Economics (Faculty)
Member
From1 Mar 2008 → Today - Management (Division)
Member
From1 Mar 2008 → 30 Sep 2009
Projects
1 - 8 of 8
- Making Healthcare Technology A Success Story: Developing A Patient-centric Toolset to Design, Manage, Evaluate and Optimize Patient Healthcare Technology Usage.From1 Oct 2023 → TodayFunding: Foreign foundations, funds with scientific view
- The impact of frontline service technologies on the customers' and employees' wellbeing: Applications in healthcareFrom19 Sep 2021 → TodayFunding: BOF - doctoral mandates
- Exploration of market potential of Crossmodal Congruency IndexFrom15 Jan 2021 → 14 Mar 2022Funding: IOF - technology validation in real environment
- The influence of social ties on the reduction of animal protein consumption.From1 Oct 2020 → TodayFunding: BOF - doctoral mandates
- IOF mandate off Ilse CretskensFrom1 Oct 2015 → 30 Jun 2019Funding: IOF - Industrial Research Fund
- Understanding and shaping customer co-creation perceptionsFrom1 Oct 2011 → 30 Sep 2015Funding: BOF - Doctoral projects
- Olfactory marketing: the role of fragrance and its interaction with other atmospheric cues in a shopping experienceFrom1 Jan 2009 → 30 Jun 2019Funding: BOF - Doctoral projects
- Customer value: measurement, creation and communicationFrom1 Oct 2008 → 30 Sep 2010Funding: BOF - Doctoral projects
Publications
11 - 20 of 43
- Going beyond the service exchange: Employees’ perceived value of an engagement platform.(2016)
Authors: Sara LEROI-WERELDS, Sandra STREUKENS
Number of pages: 1 - PLS FAC-SEM: an illustrated step-by-step guideline to obtain a unique insight in factorial data(2016)
Authors: Sandra STREUKENS, Sara LEROI-WERELDS
Pages: 1922 - 1945 - What drives the intention to complain?(2016)
Authors: Line Lervik-Olsen, Tor Wallin Andreassen, Sandra STREUKENS
Pages: 406 - 429 - Going beyond the service exchange: Investigating an engagement platform for customer learning.(2016)
Authors: Sara LEROI-WERELDS, Sandra STREUKENS
Pages: 490 - 496 - What to Diffuse in a Gender-Specific Store? The Effect of Male and Female Scents on Customer Value and Behavior(2016)
Authors: Lieve DOUCE, Wim JANSSENS, Sara LEROI-WERELDS, Sandra STREUKENS
Pages: 271 - 280 - The road to co-production success: Empirical studies from a customer perspective(2016)
Authors: Anne MERKEN, Sandra STREUKENS
Number of pages: 256 - Going beyond the service exchange: Investigating an engagement platform for customer learning(2015)
Authors: Sara LEROI-WERELDS, Sandra STREUKENS
Number of pages: 7 - Does communicating the customer's resource integrating role improve or diminish advertising effectiveness?(2015)
Authors: Sara LEROI-WERELDS, Sandra STREUKENS, Yves Van Vaerenbergh
Pages: 1 - 1 - The effect of co-production process and outcome on customer evaluative judgments(2014)
Authors: Anne MERKEN, Sandra STREUKENS, Sara LEROI-WERELDS
Pages: 137 - 137 - Assessing the value of commonly used methods for measuring customer value: a multi-setting empirical study(2014)
Authors: Sara LEROI-WERELDS, Sandra STREUKENS, Michael K. Brady, Gilbert SWINNEN
Pages: 430 - 451