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Researcher
Sandra STREUKENS
- Keywords:Economics and applied economics
- Disciplines:Other economics and business not elsewhere classified
Affiliations
- Marketing (Research group)
Responsible
From1 Feb 2015 → Today - Marketing & Strategy (Department)
Member
From1 Oct 2009 → Today - Marketing (Research group)
Member
From1 Oct 2008 → Today - Faculty of Business Economics (Faculty)
Member
From1 Mar 2008 → Today - Management (Division)
Member
From1 Mar 2008 → 30 Sep 2009
Projects
1 - 8 of 8
- Making Healthcare Technology A Success Story: Developing A Patient-centric Toolset to Design, Manage, Evaluate and Optimize Patient Healthcare Technology Usage.From1 Oct 2023 → TodayFunding: Foreign foundations, funds with scientific view
- The impact of frontline service technologies on the customers' and employees' wellbeing: Applications in healthcareFrom19 Sep 2021 → TodayFunding: BOF - doctoral mandates
- Exploration of market potential of Crossmodal Congruency IndexFrom15 Jan 2021 → 14 Mar 2022Funding: IOF - technology validation in real environment
- The influence of social ties on the reduction of animal protein consumption.From1 Oct 2020 → TodayFunding: BOF - doctoral mandates
- IOF mandate off Ilse CretskensFrom1 Oct 2015 → 30 Jun 2019Funding: IOF - Industrial Research Fund
- Understanding and shaping customer co-creation perceptionsFrom1 Oct 2011 → 30 Sep 2015Funding: BOF - Doctoral projects
- Olfactory marketing: the role of fragrance and its interaction with other atmospheric cues in a shopping experienceFrom1 Jan 2009 → 30 Jun 2019Funding: BOF - Doctoral projects
- Customer value: measurement, creation and communicationFrom1 Oct 2008 → 30 Sep 2010Funding: BOF - Doctoral projects
Publications
1 - 10 of 43
- Wanted! Investigating how elements from the personal usage context affect Gen Z consumers’ value-in-use experience and engagement with mobile service(2023)
Authors: Yi ZOU, Allard VAN RIEL, Sandra STREUKENS, Jose Bloemer
- To automate or not to automate? A contingency approach to service automation(2023)
Authors: Eline HOTTAT, Sara LEROI-WERELDS, Sandra STREUKENS
Pages: 696 - 724 - Social influence and reduction of animal protein consumption among young adults: Insights from a socio-psychological model(2023)
Authors: Rosaly SEVERIJNS, Sandra STREUKENS, Jasperina BROUWER, Sebastien LIZIN
- To serve and protect: a typology of service robots and their role in physically safe services(2022)
Authors: Jeroen Schepers, Sandra STREUKENS
Pages: 197 - 209 - Investigating entrepreneurial use of intuition and rationality in decision-making: a QCA approach(2020)Series: Handbooks of Business and Management Research as Practice series
Authors: Ariel N. Gani, Allard VAN RIEL, Sandra STREUKENS, Andreas Grössler
Pages: 73 - 85Number of pages: 13 - Boosting customer engagement through gamification: A customer engagement marketing approach(2019)
Authors: Sandra STREUKENS, Allard VAN RIEL, Daria NOVIKOVA, Sara LEROI-WERELDS
Pages: 35 - 54Number of pages: 20 - Understanding and supporting the value of gamification for the user: A service theory perspective(2018)
Authors: Sara LEROI-WERELDS, Sandra STREUKENS
Number of pages: 7 - Dealing with Nonlinearity in Importance-Performance Map Analysis (IPMA): An Integrative Framework in a PLS-SEM Context(2017)
Authors: Sandra STREUKENS, Sara LEROI-WERELDS, Kim WILLEMS
Pages: 367 - 403 - Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?(2017)
Authors: Sara LEROI-WERELDS, Sandra STREUKENS, Yves Van Vaerenbergh, Christian Gronroos
Pages: 618 - 639 - Bootstrapping and PLS-SEM: A step-by-step guide to get more out of your bootstrap results(2016)
Authors: Sandra STREUKENS, Sara LEROI-WERELDS
Pages: 618 - 632