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Publication

PP for 'product placement' or 'puzzled public'? The effectiveness of symbols as warnings of product placement and the moderating role of brand recall

Journal Contribution - Journal Article

Journal: INTERNATIONAL JOURNAL OF ADVERTISING
ISSN: 0265-0487
Issue: 3
Volume: 32
Pages: 419 - 442
BOF-keylabel:yes
IOF-keylabel:yes
BOF-publication weight:2
CSS-citation score:3
Authors:National
Authors from:Higher Education
Accessibility:Closed