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Publication
Once bitten, twice shy: Differences in social efficacy affect the perceived efficacy of anthropomorphizable products
Book Contribution - Book Chapter Conference Contribution
Book: ADVANCES IN CONSUMER RESEARCH, VOL XXXVII
Pages: 779 - 781
Number of pages: 3
ISBN:978-0-915552-65-8
Publication year:2009
BOF-keylabel:yes
IOF-keylabel:yes
Authors from:Higher Education