Mobile Service Business Models for Cities: A Framework Bridging Public and Business Model Design Parameters

This paper proposes a business model framework that allows the design and analysis of value networks for mobile services in a public context. It starts from a validated business model framework and expands it to include parameters that come into play when a public entity (i.e., a city administration) becomes involved in the value network. In the quickly changing mobile telecommunications industry, this framework offers both an academic and practical tool, enabling the comparison and analysis of complex mobile city service business models that include public actors. After its theoretical development, the framework can be further validated by applying it to specific (inter)national and real-life cases.

ISBN:978-1-61208-229-5

Publication year:2012

Keywords:mobile applications, mobile services, business models, public value