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Publication

Consumer behaviour at the impulse product with product defect

Book Contribution - Book Chapter Conference Contribution

Book: Proceedings of the 5th international conference on management 2015 : management, leadership and strategy for SMEs' competitiveness

Pages: 506 - 512

ISBN:9789632694924

Handle: http://hdl.handle.net/1854/LU-6963883
VABB Id: c:vabb:398818

Accessibility:Closed