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Publication
Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews
Journal Contribution - Journal Article
Journal: Journal of the Academy of Marketing Science
ISSN: 0092-0703
Issue: 2
Volume: 48
Pages: 222 - 245
Publication year:2020
BOF-keylabel:yes
IOF-keylabel:yes
BOF-publication weight:10
CSS-citation score:2
Authors:International
Authors from:Higher Education
Accessibility:Open