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Alliances of Emerging and Developed Market Firms: Roots and Evolution of Competitive Advantages. Innovation and StrategyRoots and evolution of competitive advantages. Innovation and strategy.Roots and evolution of competitive advantages. Innovation and strategy.
Book - Dissertation
The thesis combines different streams of literature on brokerage, recognizing the role of brokers in facilitating research interactions between emerging and developed market firms. Specifically, in this work, it is argued that brokerage is critical in mitigating resource dependencies between partners, coping with partners' psychic distances and managing institutional complexities - competing institutional logics of partners - in collaborative arrangements. The aim is to investigate how brokers and industrial firms can more effectively develop and sustain competitive advantage in this set-up of the collaboration. For that purpose, we have collected quantitative and qualitative data on research activities which contribute to the understanding of brokerage processes and structures in different contexts. By integrating brokerage structures and processes in tandem, the thesis shows that the academic research should move beyond the structural conceptions of brokerage. It is evident that both structural and process solutions reflect and predict the brokers' actions and their impact. Furthermore, the results suggest the existence of boundary conditions for strategies of brokers and, therefore broker effectiveness. This is a strong contribution to the literature on brokerage as much of the work around broker effectiveness does not focus on the contingencies of broker strategies.The first study provides a better understanding of the mechanisms and the conditions under which brokers can effectively deploy tertius broker strategies. It shows that the effective development of the tertius broker strategies is contingent on partner type, business integration and product readiness. In the second study, we analyze how psychic distance antecedents at individual-level combine to influence the managerial preferences for collaborative structures. In the study, two different complementary methods are applied: traditional linear method (PLS) and new configurational method (fsQCA). Despite their different advantages, both of the methods give strong evidence of complex relationships between the antecedents. Finally, the last study investigates how industrial firms experience and manage institutional complexity through brokerage. Taking social, structural and procedural lenses as the leading perspectives for understanding the process, the study shows that mechanisms of brokers are subject to change according to different factors.