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Publication
An Advertisement-based Platform Business Model for MobileOperators
Book Contribution - Book Chapter Conference Contribution
The environment of mobile service delivery is undergoing significant
changes when it comes to business models and the organisation of the
value network. Different actors in the field strive to exercise control
within the business model by applying diverging strategies. By
elaborating the concept of gatekeeping roles this paper will highlight
how major actors currently vie for dominance. It provides a brief
overview of four current or emerging platform models for mobile
service provision. After this analysis a fifth model is introduced,
which attempts to balance the gatekeeping roles within the service
delivery ecosystem.
changes when it comes to business models and the organisation of the
value network. Different actors in the field strive to exercise control
within the business model by applying diverging strategies. By
elaborating the concept of gatekeeping roles this paper will highlight
how major actors currently vie for dominance. It provides a brief
overview of four current or emerging platform models for mobile
service provision. After this analysis a fifth model is introduced,
which attempts to balance the gatekeeping roles within the service
delivery ecosystem.
Book: 12th International Conference on Intelligence in Service Delivery Networks (ICIN) 2008 - Services, Enablers and Architectures; Supporting Business Models for a New Open World, 21-23 October 2008
ISBN:978-1-60702-868-0
Publication year:2008
Keywords:mobile service provision, business models