Time-inconsistent choices in todayU+2019s society and market place: How emerging trends and developments affect consumersU+2019 food choices (01f29214)
In light of the enduring proliferation of obesity in todayU+2019 society, this research project
aims to contribute to the literature by shedding light on how emerging developments
within our society and market place affect consumersU+2019time-inconsistent choices
between healthy and unhealthy foods.
Developments and trends within society and the market place affect consumersU+2019daily lives in many respects, but their impact on food choices often slip the attention
of consumers, researchers and public policy makers alike. This research project
addresses four such contemporary developments. A first development pertains to
the emergent shift towards online shopping. A second, the trend within retailing to
position fresh produce at the store entrance and more indulgent product categories
more store inwards. The upswing of consumer suspicion in todayU+2019 society and the
omnipresence of luxury in consumersU+2019lives constitute the third and fourth
development we study.