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Project

The public sphere in times of marketing and digitization: a multimethodical, longitudinal study of the use of news sources in Belgium. Case study: international news.

The central research question is wheter, how and how far the marketing and digitization of media culture influence the newsselection process in journalism, and wheter this leads to expansion of impoverishment of the public sphere. We demonstrate the underlying mechanisms of the newsproduction process that determinate which actors are prominently present in the media and influence the public agenda.

Date:1 Oct 2009 →  30 Sep 2013
Keywords:marketing, public sphere, digitization
Disciplines:Communication sciences, Other media and communications, Media studies, Journalism and professional writing