A mixed-method approach to teenagers’ modes of audiovisual consumption

The consumption of audiovisual media technologies has changed dramatically in the past few years. An increasing number of
technologies (screens) can be used to access a variety of delivery channels (platforms), in a multitude of social and spatial settings
(context). Audiovisual content has become a liquid asset that glides along multiple screens and different platforms. Especially teenagers
are developing an array of viewing modes that are markedly different from other ‘media generations’ as they start to integrate digital
technology and socially networked communication with traditional screen media practices.

This project seeks to unravel emerging modes of audiovisual consumption of teenagers in the era of connected viewing and aims
to dissect the complex interplay between four increasingly varying dimensions that each contribute to the overall meaning and nature of
‘audiovisual consumption’: media as content, media as platform, media as screen technology and media as context. Using a mixed
methods approach, we intend to develop a theory of ‘quadruple articulation of audiovisual consumption’ to bridge audience and
media studies and provide a more accurate measurement of transforming screen media practices.