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Project

Meat the challenge.

The meat industry is confronted with challenges in the areas of health, food safety and the environment. Consumers increasingly distrust the meat industry. A number of crises within the sector, negative attention in the press, increasingly louder voices to choose vegetarian alternatives and repeated messages that "eating meat" is unhealthy have caused concern and confusion among consumers. The general aim of this project is to analyze and optimize the communication skills of small and large-scale meat industries. How can they optimally communicate correct information about their product? And can we restore consumer confidence where necessary?
Date:1 Jan 2019 →  31 Mar 2021
Keywords:FOOD CONSUMPTION, FOOD RESEARCH
Disciplines:Communication management
Project type:Collaboration project