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Project

Life is a pitch: self-presentation in the age of corporate speak

Success in the digital economy depends largely on the ability to present yourself in entrepreneurial terms. This requires autobiographical identity work in all-purpose narratives of professional accomplishment and merit. Such narratives present the self as a dynamic and transferable bundle of skills, experiences, and achievements across a range of mobile communicative contexts such as job applications, academic profiles and professional biographies. Life thus becomes a project that needs to be managed and accounted for in the standardized, corporatocratic register of CV speak.
Date:1 Feb 2016  →  30 Jun 2016
Keywords:TEXT ANALYSIS
Disciplines:Education curriculum, Linguistics
Project type:Service project