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The effect of attitude accessibility and attitude ambivalence on the implicit measurement of attitudes: implications for the value of (alcohol-related) behavioral prediction.

Attitudes are important in guiding our actions. They are traditionally measured through self report, but the (predictive) validity of this measure is limited by sensitivity to social desirability. This is why indirect attitude measures, such as the affective priming task (APT), are being used more recently. Research shows that these measures have added value compared to self report, for example when predicting behavior related to ‘sensitive’ attitudes (e.g., treatment course of alcohol dependency).

We aim to research the influence of attitude accessibility on the predictive value of indirect attitude measures. Attitude accessibility refers to the strength of the association between an attitude object and its valence, and influences the degree to which attitudes are automatically activated.We predict that the APT will be a reliable predictor of behavior especially when attitudes are highly accessible. In a series of laboratory studies we will measure as well as manipulate attitude accessibility. From a clinical perspective, we will focus on the prediction of treatment course and relapse in case of alcohol dependency.

Date:1 Oct 2009 →  31 Dec 2019
Keywords:Turkisch Minorities, playfulness, child development, Indirect attitude measures, Attitude accessibility, Attitude ambivalence, Alcohol dependency, Affective priming task
Disciplines:Animal experimental and comparative psychology, Applied psychology, Human experimental psychology, Social psychology, Psychiatry and psychotherapy, Nursing, Other paramedical sciences, Clinical and counselling psychology, Other psychology and cognitive sciences
Project type:PhD project