Dynamic business model qualities of the cooperative business model

In an unstable environment, identify the need for change, detect the opportunity, find the adequate response and apply it are key for most firms. However, even if investor-oriented firms and hybrid organizations share this need to adapt, they cannot manage it in the same way. Hybrid organizations include multiple institutional logics, they officially pursue a non-profit goal (social, environmental, etc.) while trying to ensure financial sustainability. If we take the example of a producers' cooperative, the producers are the owners and their objectives may differ from one another. Moreover, they can also be different from the managers' objectives. The purpose of this study is to examine these tensions and how they impact hybrid organizations' ability to adapt to a changing environment.