The circulation and transformation of global climate change in public discourse: an investigation into frame sponsorship, news media representation and audience reception

The aim of this research proposal is to analyze the circulation and transformation of meanings of global climate change in local public discourses, by focusing on the reflexive circuit between frame sponsors, news media discourses and audiences. This design allows to draw conclusions not only on the contribution of news media to facilitating democratic debate and democratic citizenship on the issue of global climate change, but also on how to communicate this issue more effectively from the perspective of democratic politics.

Keywords:COMMUNICATION STRATEGY, PUBLIC OPINION, NEWS REPORTING, GLOBAL CLIMATE CHANGES

Disciplines:Applied sociology, Communication sciences, Journalism and professional writing, Media studies, Other media and communications