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Project

AdLit: Advertising literacy in a new media environment: investigating minor's persuasion knowledge in relation to new advertising formats.

Investigation minors' persuasion knowledge in relation to new advertising formats.

Date:1 Sep 2014 → 31 Aug 2018

Keywords:Formats, reclamewijsheid, minderjarigen, Advertising

Disciplines:Law

See also: IWT SBO 130008: AdLit: Advertising Literacy in a New Media Environment: Investigating Minor's Persuasion Knowledge in Relation to New Advertising Formats.