Organisation
Marketing
Research Group
The research of the Marketing department focuses on understanding and influencing customer behavior in both commercial and non-commercial settings. The department strives to conduct research that is characterized by both high practical applicable and high scientific quality. Keywords: customer value, sensory marketing, co-creation, and healthcare marketing.
Current researchers
11 - 20 of 30 results
- Dan LUO (Member)
- Olesia NIKULINA (Member)
- Florence NIZETTE (Member)
- Matty PAQUAY (Member)
- Piet PAUWELS (Member)
- Ellen PIPERS (Member)
- Felitsa RADEMAKERS (Member)
- Erin ROMAN (Member)
- Sandra STREUKENS (Member)
- Ihtesham UD DIN (Member)
Projects
11 - 20 of 34
- Building Trust Through Transparent Artificial IntelligenceFrom1 Sep 2022 → TodayFunding: BOF - doctoral mandates
- The synergetic or cannibalizing effect of a mixed instrument of subsidies for innovation and venture capital on the innovative and competitive power of companies.From1 Jul 2022 → TodayFunding: IWT /VLAIO - Indirect financing by the government
- The impact of frontline service technologies on the customers' and employees' wellbeing: Applications in healthcareFrom19 Sep 2021 → TodayFunding: BOF - doctoral mandates
- Ambient Information, Team Creativity and Innovation Performance.From16 Sep 2021 → 15 Sep 2023Funding: BOF - doctoral mandates
- Exploration of market potential of Crossmodal Congruency IndexFrom15 Jan 2021 → 14 Mar 2022Funding: IOF - technology validation in real environment
- The Visual Narrative: Conveying Meaning through Visual ContentFrom1 Nov 2020 → 31 Oct 2022Funding: FWO Strategic Basic Research Grant
- The influence of social ties on the reduction of animal protein consumption.From1 Oct 2020 → TodayFunding: BOF - doctoral mandates
- The visual narrative: conveying meaning through visual contentFrom1 May 2020 → 31 Oct 2020Funding: BOF - doctoral mandates
- Strategic cooperation in the context of SALKturbo process guidance and substantive support, drawing up strategic plan, implementation plan and monitoringFrom1 Jan 2020 → 30 Jun 2021Funding: Provinces
- IOF mandate Faculty of Business Economics (BEW) 2019-2023From1 Jul 2019 → 31 Dec 2023Funding: IOF - mandates
Publications
1 - 10 of 184
- The Effect of High, Partial, and Low Multisensory Congruity between Light and Scent on Consumer Evaluations and Approach Behavior(2022)
Authors: Lieve DOUCE
- Brand personality appeal in retailing: Comparing fashion- and grocery retailing(2022)
Authors: Kim WILLEMS
- To automate or not to automate? A contingency approach to service automation(2023)
Authors: Eline HOTTAT, Sara LEROI-WERELDS, Sandra STREUKENS
Pages: 696 - 724 - Healthcare service users as resource integrators: investigating factors influencing the co-creation of value at individual, dyadic and systemic levels(2020)
Authors: Justine Virlée, Wafa Hammedi, Allard VAN RIEL
Pages: 277 - 306 - Bootstrapping and PLS-SEM: A step-by-step guide to get more out of your bootstrap results(2016)
Authors: Sandra STREUKENS, Sara LEROI-WERELDS
Pages: 618 - 632 - Going beyond the service exchange: Employees’ perceived value of an engagement platform.(2016)
Authors: Sara LEROI-WERELDS, Sandra STREUKENS
Number of pages: 1 - Life cycle extension of mobile phones: an exploration with focus on the end-consumer(2018)
Authors: Odette Penners, Janjaap Semeijn, Allard VAN RIEL, Wim Lambrechts
Pages: 7 - 37 - Is robotic shopping set to be the next big thing?(2019)
Authors: Malaika BRENGMAN, Laurens De Gauquier, Stephanie van de Sanden, Kim WILLEMS
Pages: 167 - 174 - Unique… Like everybody else: An examination of the differentiating role of store personality(2013)
Authors: Kim WILLEMS, Gilbert SWINNEN
Pages: 157 - 178 - Bargain effectiveness in differentiated store environments: When a good deal goes bad(2014)
Authors: Lieve DOUCE, Kim WILLEMS, Wim JANSSENS
Pages: 34 - 35